What Is Social Media Marketing

Social media marketing has greatly changed the manner in which brands used to reach out to their clients. Earlier, companies used to invest a lot of money on salespersons who would go door to door in order to promote their products and brands, but now there are many social media apps that provide one of… Read More »

What Is Social Media Crisis

It is not uncommon for a large company to have to deal with a social media crisis and some handle them better than others.Here we present a number of examples where brands have shot themselves in the foot. In most cases the mistake was completely avoidable, and indeed would have been with a little more… Read More »

What Is A Social Media Style Guide

We’ve all seen our fair share of social media fails over the years. From small startups to international corporations, no brand is immune to making mistakes on social. The sad part is most of the embarrassing slip-ups brands make can be easily avoided by creating and following a social media style guide. Investing a little… Read More »

Volkswagen Ameo Performance & Test Drive

Volkswagen Ameo Overview Volkswagen will launch a new compact sedan for the Indian market called the Ameo. This is tipped to be the next volumes spinner for the German car brand. The Ameo, which measures under 4-metres, is based on the Polo but borrows a few things from its full-fledged sedan sibling, the Vento, as… Read More »

Ford Ecosport Hatchback First Drive & Gearbox

Ford Ecosport Overview The EcoSport has been one of the highest selling Ford cars in India since its launch in 2014. It kick-started the sub-four metre compact SUV segment which has now turned out to be the highest growing segment in the Indian car market. The EcoSport now got a makeover as a part of… Read More »

What is black hat SEO?

Google is the exception to the bad boy affinity rule. The search engine has rules, and it demands that SEOs follow them. And whereas Pink was triumphant as he crumpled up Coach Conrad’s lame contract, it’s pretty much guaranteed that you’ll regret going against Google’s Webmaster Guidelines. When it comes to SEO, it’s wise to avoid… Read More »

A Designer’s Sublime Text Setup

Before I switched to a Mac a few years ago, I had been using the Notepad++ text editor for all the coding I did. I never really did like Dreamweaver. For me it was too complicated by trying to be everything. I truly believe in and appreciate simplicity. I like simple tools that allow customisation… Read More »

What Is Telecommunication & Networking in Business ?

Telecommunication simply involves sharing information over a distance, which has made globalisation in business possible. Networking means forging connections with other business people and clients in order to maximise your opportunities for growth. Every small business should take advantage of emerging networking opportunities that use telecommunication to share its message with a broader audience. Modes… Read More »