When it comes to blogging and content marketing, most people focus their efforts on the production side. While content creation matters, getting it in front of other people is just as important (if not more). Derek Halpern actually does an 80/20 split, with the majority of time spent on content promotion.
The Internet is a crowded place and it’s not easy to stand out. Yet, the greatest blog post ever written is not going to do you any good if you can’t get anyone to read it. Even with high-quality content, “build it and they will come” only works to a certain degree. Plus, do you really want to leave the success of your site to luck?
No? Then content promotion needs to be part of your marketing plan from the very beginning. This article will help you do so by showing several methods you can use to drive traffic to your website. It will cover SEO, email marketing, influencer marketing, social media, outreach, link building and a whole lot of other things. Strap in.
Content Promotion Strategies You Can Start Using Right Now
1 Show readers they can learn something
Where is the benefit? People like to read articles that can teach them something. Use the headline to tell readers what they will learn from reading your article. People pay attention to headlines that start with “How to …” and contain the word “List.” Use this idea even if it seems to be unoriginal. Also, if you have specific data to argue your point in the article, you can use it in the headline.
2 Prefer readers to search engines
Prefer readers to search engines. Using keywords in headings to optimize a site is a bad idea because the text becomes empty and boring. Write for people, not for search engines. If you write about things that are extremely important for readers right now, the chances that it will be read are much greater.
3 Focus on mistakes and curiosity
It is human nature to make mistakes, so put in your headline that you teach people from your own experience. This can attract a large audience, as popular articles often contain the phrase “most common mistakes.” Also, by nature, people are very curious, so write your headline in the form of a question that will interest potential readers.For Website design services in Hyderabad visit Vivid Design Consultancy.
4 Do not overload your website with social networking icons
The easiest way to get readers to share your content is to include the “share” buttons directly in the articles. You can use different plugins, such as Sharebar. However, remember that if your readers have too many options, they may not take advantage of any of them. Stop on three (perhaps even two) buttons. There is no need to burden your article with an array of social network buttons. Choose the ones that your target audience most often uses.
5 Organize contests
With fairly simple software, such as Contest Domination, you can organize various contests and bring in many readers through Facebook without extra advertising costs. Participate in all of this yourself. You must admit that it is ugly to live on someone else’s initiative, without offering anything in return. To successfully promote your content on social networks, you must also be active. For example, repost and retweet posts of other users who do not relate directly to the product or service that you are advertising.
6 Collect email addresses
Every time users visit your blog, offer them a free ebook in exchange for their email address. Then, when you post new content, you can always notify people on your list. This tactic is quite effective. In addition, remember that subscribers of your blog or site tend to distribute your content in social networks 3.9 times more often than those who are not subscribed.
7 Focus on quality, not quantity
I managed to find out that being immersed in a topic and writing a quality article attracts much more traffic than writing short and superficial content. Complex information can be made easier to assimilate using infographics. Tell stories – if you manage to turn your article into a little story, it is much more likely to be shared and discussed.
8 Do not let your readers fall asleep
Do you remember the times when you had to write essays at school? It was hardly a pleasure, but I bet you don’t remember most of the topics you wrote on. This happens because the essays were boring, and you were feeling sleepy. By the way, if you still need to write boring essays, you can get help from an anonymous essay writer.
Make sure your content is written in a way that resembles a dialogue. Use the words “you” and “I” when creating your content, as this will create the illusion of immediate feedback. To know more details on SEO Services check Seepennywork
9 Be unique and follow the trends
Although this advice may sound too simple, this is probably one of the most difficult things. Creating unique articles on topics that have not been discussed to death is a rather laborious process. But if you manage to write such content, consider that you are a lucky person. Also, one of the easiest ways to attract thousands of visitors to your site is to write articles on “sharp” topics. Current topics can be found using Google Trends. If you manage to create content on a relevant topic in the first 30 minutes of it being “in trend,” you will be able to attract many readers.
Even if you follow all the tips described here, it’s not likely that thousands of users will immediately visit your site. However, after three months, you will be able to see significant changes in traffic statistics. Content marketing is by no means a short-term investment. Usually it starts to pay off after half a year, and sometimes even a year. You just need to believe in success and invest your strength and energy into it.