Tag Archives: Digital Marketing

What Is Social Media Marketing

Social media marketing has greatly changed the manner in which brands used to reach out to their clients. Earlier, companies used to invest a lot of money on salespersons who would go door to door in order to promote their products and brands, but now there are many social media apps that provide one of… Read More »

What Is Social Media Crisis

It is not uncommon for a large company to have to deal with a social media crisis and some handle them better than others.Here we present a number of examples where brands have shot themselves in the foot. In most cases the mistake was completely avoidable, and indeed would have been with a little more… Read More »

What Is A Social Media Style Guide

We’ve all seen our fair share of social media fails over the years. From small startups to international corporations, no brand is immune to making mistakes on social. The sad part is most of the embarrassing slip-ups brands make can be easily avoided by creating and following a social media style guide. Investing a little… Read More »

What is black hat SEO?

Google is the exception to the bad boy affinity rule. The search engine has rules, and it demands that SEOs follow them. And whereas Pink was triumphant as he crumpled up Coach Conrad’s lame contract, it’s pretty much guaranteed that you’ll regret going against Google’s Webmaster Guidelines. When it comes to SEO, it’s wise to avoid… Read More »