When being introduced to the world of social media for the first time, it isn’t unreasonable to feel overwhelmed and confused at where to start. But in today’s world where so many of us have our faces buried deep into our smartphones during our commute and open Facebook in the morning like previous generations opened… Read More »
Why in the first place do you need a digital marketing strategy? Why not go without a strategy? How does a strategy makes you different from your competitors who don’t have one? There are several reasons why a marketing strategy will help your business. Let’s quickly discuss a few of the benefits: 1. Direction and… Read More »
Content and SEO share a bond which can catapult to the top positions of the search engine rankings. However, this is only when they are at their best. This is because, when they are at their worst, it can cause Google penalties which are almost impossible to recover from. What is Content? Giving an exact… Read More »
Email marketing campaigns are tough campaigns to run yet they are still considered one of the most effective marketing techniques out there. However, as a small business owner, you won’t have as much budget as a globally-operating business and mistakes simply cannot afford to be made. So you can maximise your business’s opportunities and ensure… Read More »
As you can see, we go by the official name of Fang Digital Marketing (although our best friends and clients often just call us “Fang Digital” or “Fang”…or “FDM” if they’re really into acronyms). And as you’ve no doubt gathered by our name, we make our living in the field of digital marketing. In fact,… Read More »
Social media marketing has greatly changed the manner in which brands used to reach out to their clients. Earlier, companies used to invest a lot of money on salespersons who would go door to door in order to promote their products and brands, but now there are many social media apps that provide one of… Read More »
It is not uncommon for a large company to have to deal with a social media crisis and some handle them better than others.Here we present a number of examples where brands have shot themselves in the foot. In most cases the mistake was completely avoidable, and indeed would have been with a little more… Read More »
We’ve all seen our fair share of social media fails over the years. From small startups to international corporations, no brand is immune to making mistakes on social. The sad part is most of the embarrassing slip-ups brands make can be easily avoided by creating and following a social media style guide. Investing a little… Read More »
Google is the exception to the bad boy affinity rule. The search engine has rules, and it demands that SEOs follow them. And whereas Pink was triumphant as he crumpled up Coach Conrad’s lame contract, it’s pretty much guaranteed that you’ll regret going against Google’s Webmaster Guidelines. When it comes to SEO, it’s wise to avoid… Read More »