We’ve all seen our fair share of social media fails over the years. From small startups to international corporations, no brand is immune to making mistakes on social. The sad part is most of the embarrassing slip-ups brands make can be easily avoided by creating and following a social media style guide.
Investing a little time into creating a social media style guide can save you from big mistakes. When everyone knows the guidelines, they’re on the same page. So there’s less confusion about whether or not it’s ok to Tweet an inappropriate photo or respond to upset customers with a series of swears.If you’ve been wanting to put together a social media style guide but aren’t sure where to start, keep reading. You’ll learn why a style guide is crucial for your brand, as well as the key components you should include. For Digital Marketing Companies Check Vivid Digital
A social media style guide is the go-to source for how your brand appears and acts on social. It allows your brand to create a cohesive experience across every profile. Your guide includes brand colors, voice, visual guidelines and everything else that distinguishes your brand on social media. It is a living document that should change and evolve over time.If you’ve ever seen a brand’s Twitter or Instagram feed and it looks it’s managed by 10 different people, chances are they don’t have a style guide in place. No matter how many people handle to your profiles, the tone and appearance of every Tweet, Facebook post or Instagram caption should be somewhat consistent.
For Instance, Dove is about empowering women of all ages, races and ethnicities to feel comfortable in their skin. Their messaging on all of their profiles reflects this belief. From the light color scheme in their visuals to the tone of their posts, all their actions are aligned.It’s also important to note that a social media style guide is not the same as your social media marketing strategy. Your strategy will consist of more of the tactical information such as what and how often you publish. Essentially, it’s focused on how you’ll reach your social media goals.
While your strategy outlines what you plan on doing on social media, your style guide breaks down how those actions should be represented and conveyed. For example, your social media strategy might detail the type of content you plan to publish, whereas your style guide would explain how that content should look when it’s shared.
So why is a social media style guide so important? Do your followers really care if your social posts have a consistent feel?
While you probably won’t receive a ton of Tweets from customers praising the cohesiveness of all your social profiles, that doesn’t mean it’s not important. Here are a few benefits of using a social media style guide:It gives your brand a personality. You can ask Wendy’s how helpful it has been to have a distinct voice and personality on social media.You can prevent fails. As we pointed out in the beginning, when your social team knows how to represent your brand, there’s less room for error.
Quickly onboard new employees. You can have new employees on your social team read through the style guide to get a better understanding of how to represent your brand on social.Now that you understand what a social media style guide is and why you need one, the next step is putting one together. Every company’s style guide will be unique to their brand and may have different components. But there are certain elements that are pretty universal. For SEO Agency in London visit here
Make sure your social media style guide includes all of the following:
1. Brand Voice
2. Grammar & Terminology
3. Post Formatting
4. Hashtag Usage
5. Visual Guidelines
6. Handling Competitor Interactions
7. Legal Concerns
8. Responding to Questions
9. Customer Personas
10. Social Media Style Guide Examples